One stop shop for radiant glow ups.

The Client: PDC Brands

At Essence GU, we launched PDC Brand’s Beauty Bar, a one-stop beauty and wellness oasis designed to leave attendees glowing. I crafted a cohesive visual identity to seamlessly blend the distinct styles of Cantu, Eylure, and Bodycology. For Beauty Con, the concept evolved into the Beauty Room, featuring an expanded experience with the addition of Dr. Teal's. Guests consulted with PDC experts in beauty labs where they enjoyed custom treatments and full-size samples.