The PNC Prize Pig was an interactive on-campus experience for college students to learn healthy financial habits. To participate, students that gathered around the PNC Prize Pig were prompted to tweet about what they were saving for while posting with the hashtag. At a certain number of tweets the piggy bank would shoot Visa | PNC coins into the air that were then collected and redeemed for financially themed prizes.

Digital Version Available To Show In Person

Role: Creative Lead